Monday, November 19, 2012
Just as a traditional marketing plan would differ for various types of businesses, online marketing goals need to be customized for each type of business. Review your business goals and see how they line up with the web.Ask yourself if your goals are to increase general awareness, let people know about specific products you sell, gain new customers, get more repeat business, or possibly all of the above. Then tie those goals into the ways in which online marketing can assist you in meeting those goals.
Other key questions you might want to consider: Would improving traffic to your site increase traffic through your door, increase the number of calls, and /or increase sales? Would a stronger web site reflect your company and its mission better? How connected are your customers to your business? Would a Facebook page make sense?
When you begin implementing your digital marketing strategy, commit to monitoring it long term. Find where you and your competitors are listed on local directories, and monitor and respond to reviews so you can better manage your brand. Just as you would respond to a Better Business Bureau complaint, it's important to professionally address any issues noted on review sites. Directory web sites (such as yelp.com,yellowpages.com, etc) are often broken down in categories, which allow you to decide what listings are most relevant to your business.
There are a few different types of local listings business' should be aware of: a.) large directories and search engines such as Yelp, Google Places, SuperPages that primarily list the business name, address, phone and web site, b.) specific industry review sites, such as Urbanspoon or Tripadvisor, which share customer reviews and ratings based on experiences, and c.) local newspapers, chambers of commerce, and statewide directory listings as they are all powerful tools that come up in search results often.
Note: Don't feel like learning it all and doing it yourself? Let us do it for you! Want to do it yourself but need some one-on-one training? The Telegraph’s Digital Marketing Services offers SEO services, social media management and business consulting! 603-594-6423 / sales@nh.com
The Telegraph, founded in 1832, delivers award-winning news, sports, entertainment, food, business and political information in print and online. The newspaper is published daily, including a Sunday edition, with the exception of some holidays. The web site is updated with the latest news throughout the day. The Telegraph delivers more news covering Nashua, Hudson, Merrimack, Litchfield, Milford, Amherst, Hollis, Brookline, and surrounding towns in New Hampshire than any other news source.
The Telegraph offers a number of traditional and innovative marketing opportunities in print, online and through local events. See our Media Kit. The Telegraph's digital marketing services team provides its clients with social media marketing, blog writing, SEO tips, brand management and general marketing consultation to better enable customer engagement with online and offline marketing. Partner with The Telegraph, and we can help your business reach its goals more effectively and efficiently by understanding your needs and better connecting you to your community.
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