INTERNET MARKETING TOOLS AND MANAGEMENT: SIMPLE YOUTUBE.COM VIDEO OPTIMIZATION
One of the benefits of creating online videos and uploading them to YouTube is that there is a possibility that they could be found in Google?s organic search results. ?This could result in a significant increase in the number of views your video receives. ?If your goal is to get those who watch your video to come to your site, you will be helped by the additional views. ?In some cases, it may be easier to get a video to appear in one of the top ten results?for a given keyword than it would be for your website to appear in the top ten results of a search.
When businesses and webmasters work to get their site to be visible in this way, they are undertaking what is called optimization. ?This process is where the acronym SEO comes from, as it stands for search engine optimization. ?A similar process can also be applied?to YouTube videos to increase the possibility that they will appear in the search engine results.
Video creators who know a little about keywords and how they work will be at a distinct advantage in getting more views to their video. ?Looking at the Google?s Keyword Tool?and typing in phrases that describe the subject of your video will give you an idea of what topics Internet users have an interest in. ?Creators should make?videos around those topics.
When the videos are created and uploaded to YouTube, here are the steps they should take to increase their chances of being found in the first ten organic search results:
- The title should contain the keyword that is being targeted, and if possible it should be as close to the beginning as possible.
- The description should be written as fully as possible; making sure that the target keyword phrase is used naturally throughout. ?If possible, every available space should be used.
- The tags should contain different combinations of?the keyword phrases, including the individual keyword components.
Although taking these steps does not guarantee visibility, they do dramatically increase a website?s probability for success in this area. ?Webmasters that want to get better results than?this method produces will need to apply?link-building?principles in addition.
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