App Search Startup Xyo Scores A Deal With Nokia To Land On Lumia Phones

Xyo, an app search engine based in Germany, scored a partnership with Nokia to help Lumia users find the best Windows Phone apps. If you enter the name of an iOS or Android app you like, you'll get a list of recommended Windows Phone counterparts on special desktop or mobile web pages that come with the phones. You can take a look at their search engine here. Microsoft and Nokia face an uphill battle in convincing consumers and developers alike that they are a viable third smartphone OS after Google Android and iOS. It's a bit of a catch-22. To attract consumers, the Windows Phone ecosystem needs lots of apps. But to attract developers, the platform needs a large consumer footprint. You really can't have one without the other and both Google and Apple have years of lead time on the Microsoft-Nokia partnership.

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